Prasar Bharati ke CEO Gaurav Dwivedi ne kaha hai ki Prasar Bharati, jo Free Dish jaisi free direct-to-home (DTH) platform ki sthiti sudharna chahta hai, 2024 tak slots ki sankhya ko badhaane ki yojana bana raha hai. Yeh isliye zaroori hai kyunki audience ki badhti maang ko poora karne ke liye aur range ko badhane ke liye iski zaroorat hai. Iski wajah se yeh ummeed ki jaati hai ki agle saal se adhikatar channels ki shreni dekhne ke liye uplabdh honge.
Prasar Bharati ne pichhle saal BIND Scheme ke antargat Public Broadcasting Service ki visthapna yojana ke hisse ke roop mein Doordarshan Free Dish ki capacity ko 166 TV channels se lagbhag 250 TV channels tak badhane ki yojna ka bhi ghoshana ki thi. Isse badhte audience universe ke saath saath, shehar aur gaon dono kshetron mein ek mishrit audeince profile bhi banaya jata hai.
Free Dish ke base ki visthapna ke liye ek FICCI-EY ki report ke mutabik 2025 tak 50 million gharon se adhik ho jayega. Iska matlab yeh hai ki DD Free Dish sirf vistarit pahunch ke saath nahin hai balki yah bade advertisers aur vishal target audience ke liye bhi layak hai.
Isliye, media buyers broadcasters ko DD Free Dish ke liye ek anivarya platform maante hain. Jab MPEG-2 auctions mein sabhi channels apni purse strings ko kholkar DD Free Dish mein pravesh karne ke liye maharat dikha rahe the, tab khabar channels bhi apne sthanon ko surakshit karne ke liye boli lagate rahe.
Prasar Bharati ke nedhe se nedha hokar hue MPEG-2 auctions ki taraf badh rahi popularita ke prateek hain. Pichle saal 12 pratishat giravat ke baad, Prasar Bharati ne MPEG-2 slots se aayi 66 pratishat badhotri se Rs. 1071 crore tak aayi thi.
Isliye, Prasar Bharati ne apne free direct-to-home (DTH) platform, Free Dish ki pahunch ko badhane aur free-to-air channels ki badhti maang ko poora karne ke liye 2024 mein slots ki sankhya ko badhane ka irada kiya hai. “Hum aur transponders prapt karne ki prakriya mein hain, taaki range ko aur badhaya ja sake aur bandwidth adhik uplabdh ho aur ummeed hai ki agle saal se hum adhikatar channel ki shreni dekhne ke liye uplabdh honge,” Gaurav Dwivedi ne kaha.